Google Checkout – What is it?
Google has finally release a product/service that is NOT stamped with a ‘beta’ moniker – Google Checkout. I am a fan of Google. I don’t believe they are turning into an evil empire, nor are they taking...
View ArticleCheckout Optimization: Are You Testing The Wrong Thing?
If your cart abandonment rate is, say, 58% – where do you start to fix the problem?Many marketers would jump in with optimizing the checkout process by reducing steps, slicing and dicing form fields,...
View ArticleShopping Cart Page Checklist: 16 Things I Look For
Last week in Checkout Optimization: Are You Testing The Wrong Thing?, we looked at the top reasons customers report why they abandoned their last shopping cart. You’ll recall the top reasons had...
View Article8 Tips for Recovering Abandoned Shopping Carts
What is the biggest missed opportunity in ecommerce optimization? Is it A/B testing? Performance testing?How about cart recovery?We put a lot of focus on optimizing the cart, getting the customer...
View ArticleDoes Price Influence Cart Abandonment? You Better Believe It
Averages often shroud insights, which is why we should always apply segmentation to our data analysis. A fantastic example of this is recent findings by by Seewhy, which analyzed 264,631 abandoned...
View ArticleUpcoming Ecommerce Checkout Webinar
If you missed my session on checkout optimization at Affiliate Management Days last month, you’ve got a second chance to hear the presentation. Join me and Invesp Consulting on Wednesday, April 18 at...
View ArticleShopping Cart Abandonment Stats [Infographic]
While shopping cart abandonment statistics vary between 50% and 70%, depending on the study, it’s always useful to see why people abandon carts. This week’s infographic was created by Milo remixed from...
View ArticleHow to Save Abandoned Carts Without an Email Address
It’s recommended that you capture an email address in the first step of checkout so if your customer abandons at any point during your conversion funnel, you can trigger a recovery email and save the...
View ArticleKilling Cart Abandonment with Conversion Optimization [Infographic]
This week’s ‘fographic is courtesy of Conversion Voodoo, on a topic many ecommerce pros are obsessed about — cart abandonment.TweetablesThe average shopping cart abandonment rate is 55-75% Tweet...
View ArticleShe Loves Me, She Loves Me Not: Personalization, Loyalty and Ecommerce
This post is contributed to GetElastic by Kevin Lindsay from the Adobe Digital Marketing Blog (and if you like Get Elastic, we highly recommend you head over and subscribe to the Adobe blog!) You can...
View ArticleCart Abandonment is Rising: 5 Tips For Cart Recovery
According to the e-tailing group’s 2014 Annual Merchant Survey, the trend is towards higher reported cart abandonment behavior compared to 2013.It’s roughly 50/50 split among the 100 retailers studied...
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